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  • Stone House Digital

The Best Ways to Grow Your Small Business YouTube Channel

Updated: Oct 17, 2023

When it comes to growing your small business YouTube channel, one crucial thing that you need to remember is not to waste your time trying to get someone to watch your videos who never watches YouTube. Remember that "Ideal Client" stuff I'm always talking about? Yeah, that. If you need a refresher, read this. Instead, focus your time and energy on viewers who are already on YouTube.

Comment on Other Small Business YouTube Channels

Chances are incredibly slim that someone will just happen to stumble on your freshly-created small business YouTube channel. If you want to get your name out and gain interest in your channel, then you have to do some leg work.

  • Search through YouTube and find channels that are similar to yours.

  • Take some time to watch their videos and provide thoughtful comments on their channels.

Other viewers and subscribers are more likely to click on your username to find out more about you.

Collaborate with Other YouTubers

If you want to grow your YouTube audience, one of the best ways is to collaborate with other YouTubers. Luckily you don’t have to live near each other to accomplish this. You can both create clips and send them into WeTransfer or Google Drive or any other file sharing format to be combined into a virtual collaboration video. Collaborating with other small business YouTube channels is the best way to get your video in front of a massive number of subscribers.

Utilize the Description Box

The first two lines of your video description will appear in the search results for your video. This makes it extremely important to make sure that you are utilizing the description box and including relevant keywords and data about your video. The first line of the description needs to be about your video because this is how YouTube decides if your video is relevant to the searched terms. However, make sure to include a link to your business website in the first couple of lines so that viewers can check out your business further.

Use Relevant Keywords

Using relevant keywords in a YouTube video description is crucial because it helps increase the visibility of your content to potential viewers. Keywords are the words and phrases that people use to search for content on YouTube, and by including them in your video description, you make it easier for your content to be found by those who are interested in what you have to offer. When you use relevant keywords, it also helps YouTube's algorithm understand what your video is about, which can improve its chances of being recommended to viewers who are likely to be interested in your content. In short, using relevant keywords in your YouTube video description can help you reach a wider audience, increase your views and engagement, and ultimately grow your channel.

Stick with a Thumbnail Theme

Avoid merely picking one of the three thumbnails that YouTube provides. Most of the time they are incredibly blurry and unflattering. Your thumbnails are where you can get a little creative with your small business YouTube channel. So take some time to really think about how to make your thumbnail pictures stand out.

If you want to grow your small business YouTube channel you have to put in some effort and time. These four tips can help you get your YouTube up and running and ahead of the competition.

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