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Stone House Blog
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How the Ignite Accelerator Is Turning Local Entrepreneurs into Regional Leaders
Rural entrepreneurs are uniquely resourceful, deeply embedded in their communities, and often motivated by more than just profit. Their businesses solve real, local problems. They create jobs where they’re needed most. And they help communities retain their character while moving toward a stronger economic future.
Aug 122 min read


How Empowering Rural Entrepreneurship Is Making Wisconsin Stronger
We’re inviting founders who are tired of generic marketing advice and ready for something real.
Aug 72 min read


What to Do in a Quiet Season: Slow Times Can Still Grow Your Small Business
Quiet seasons don’t last forever. And when business picks up, you’ll be ready, because you’ve used this time to get clear, organized, and confident in how you show up.
Jul 222 min read


Why Chasing Virality Isn’t a Marketing Strategy
We've all been there: You’ve just poured hours into creating a reel. It’s funny. It’s helpful. It’s beautifully edited. You post it… and wait.
Going viral sounds glamorous—thousands of likes, new followers flooding in, your business suddenly “known.”
And even for those that do? The effects are fleeting. A viral post might spike your follower count, but it rarely guarantees loyal customers or sustained sales.
Jul 144 min read


The Future of Rural Entrepreneurship: A Conversation with Raina Lyman
Rural entrepreneurship isn’t just possible—it’s thriving. Join me and Raina Lyman of Envision Greater Fond du Lac as we talk real challenges, real resources, and the bright future of small-town business. A must-read for any rural founder ready to grow.
Jul 113 min read


The One Marketing Tool You’re Probably Underusing (and Why It Still Works)
Email marketing still works — especially for small, rural businesses. In fact, it might just be your most underused, budget-friendly way to build trust, stay top of mind, and gently nudge people toward buying when they’re ready.
May 142 min read


Why Email Marketing Remains Effective
Email marketing is far from obsolete. In fact, it boasts one of the highest returns on investment (ROI) among digital marketing channels.!
May 93 min read


Confused Customers Don’t Buy: How to Make Your Message Clear
Every day consumers are bombarded with information from every direction. As a small business owner, especially in rural areas, it's...
Feb 112 min read


Goal Setting or Change Making? Why You Don’t Have to Fit the Mold
The pressure to follow the “New Year, New You” mantra and create rigid goals for 2025 can feel overwhelming—especially for creative minds...
Jan 134 min read
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